The African Travel Content Creators Conference, powered by Taste of Africa Vibes, is set to be a gathering of African travel storytellers, scheduled to hold in Lagos on the 1st of June 2023. The event will provide a platform for African travel content creators to discuss travel trends, connect with peers, and collaborate on new ideas.
According to the United Nations World Tourism Organization UNWTO, International tourist arrivals have more than doubled compared to last year and Africa has registered a growth of 51% in early 2022 compared to 2021. Africa is predicted to have the second-highest tourism growth rate in the world by 2030; therefore this trend is expected to continue.
African travel content creators are at the forefront of promoting the continent’s unique experiences, natural beauty, and rich cultural heritage, from bloggers to social media influencers, content creators have been instrumental in showcasing the richness of African travel experiences to the rest of the world.
According to the founder of Taste of Africa Vibes and Initiator/Organiser of African Travel Content Creators Conference, Jibola Oluseye Abati, one of the main objectives of the conference is to highlight the importance of African travel storytelling and the role it plays in showcasing the continent to the world, it will provide a platform for African travel content creators to connect, collaborate and learn from each other. Attendees will be exposed to various activities and sessions that will enhance their creativity, sharpen their storytelling skills, and provide opportunities for networking. African travel content creators are well-positioned to change the narrative about Africa by sharing positive stories and showcasing the beauty of the continent.
Content creation in Africa has seen tremendous growth in recent years, with social media platforms such as Instagram, Facebook, and Twitter providing a platform for African travel content creators to reach a wider audience. According to a report by Hootsuite, Over 75% of the world’s population aged 13+ uses social media, in 2022, the number of social media users increased by 4.2% while Nigeria and South Africa are among the top five countries in the world with the highest number of social media users.
Tourism is a significant contributor to Africa’s economy, generating revenue and creating job opportunities. In 2019, the tourism industry in Africa generated over $160 billion, supporting over 24 million jobs on the continent. The African Travel Content Creators Conference is not only important for African travel content creators but also for the African economy.
As the conference draws nearer, there is increasing anticipation and excitement among African travel content creators. The conference promises to be an enriching experience that will inspire new ideas, build collaborations, and help African travel content creators to showcase the beauty and diversity of the continent.
The African Travel Content Creators Conference is an important event for African travel content creators as it seeks to amplify the voices of Africans and promote their culture and heritage. It provides a platform to showcase the beauty of Africa to the world, and we look forward to the many inspiring stories that will emerge from this conference.
By Patrick Wisdom
(source www.atqnews.com)