By Ajibola Adedoye
Wild Africa is set to launch “Music for Wildlife”, a dynamic musicale series bringing African artists together to cover our continent’s iconic wildlife, this weekend with OAS1SONE, a premium live, on- demand content and live experience network on Trace’s television broadcast channels and streaming platform.
In Nigeria, the shows can be located on Trace Naija, channel 325 on DSTV. Produced by Wild Africa, a nonprofit organisation inspiring the protection of Africa’s wildlife and wild spaces, and with OAS1SONE, Music for Wildlife now sees Africa’s creative gift and natural heritage celebrated encyclopedically, reaching further than 350 million people.
Music for Wildlife’s engaging mix of plant sessions, interviews and witching wildlife content will reach observers in 180 countries, across 28 localised Trace TV channels and Trace global streaming platform. These performances will state across Trace’s TV and streaming platform from the 21st of June onwards aligned with Trace’s 21st Anniversary.
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Through the intimate musicale series, cult will meet Africa’s finest musicians, including map- beating stars similar as Musa Keys, CKay, Focalistic, and a multitude of other stars as well as the rearmost arising gift, as they tell the story of their music, lives, careers and alleviations, and express their passion for exposed species. Each musicale also includes special features from African and transnational stars from music entertainment, sports, comedy, TV, and film like Davido, 2Baba, Jacky Chan, Boity, Alex Iwobi, Stonebwoy, Emmanuella, Yao Ming, Sir Richard Branson, Morgan Heritage, Lupita Nyong’o, Danai Gurira, Stephanie Linus, Djimon Hounsou, and numerous others.
Featuring over 150 musicians from across the mainland, Music for Wildlife harnesses the emotive power of music to raise mindfulness and inspire action for wildlife protection. noway has the need been more critical for applicable, creative ways to help society connect with conservation.
Africa, home to a quarter of the world’s biodiversity, faces enormous challenges – from coddling to niche loss and the illegal wildlife trade to climate change and mortal- wildlife conflict. Wildlife populations calling the mainland home have plunged by 66 in the last 50 times according to WWF’s Living Planet Report.
Once home to rhinos, giraffes, and cheetahs, Nigeria faces rapid-fire biodiversity loss rates. With just 50 West African Napoleons, about 100 Cross River hoods, and a couple hundred mammoths, numerous species stand on the point. According to the UN, the country also has the loftiest rate of deforestation in the world, losing3.7 of vitally important timber each time, and has surfaced as an import mecca for the illegal trade in pangolin scales and ivory.
But Africa isn’t staying silent. From Johannesburg to Lagos, Accra to Windhoek, artists raise their voices, speak out against the pitfalls facing wildlife, and inspire their cult to connect with their wild spaces in public premises. Nigeria’s musicians, 2Baba, Ckay, Laycon, 2Baba, and more, are especially oral and are working with Wild Africa as part of a wider crusade beyond Music for Wildlife. They ’re taking a stage against illegal bushmeat, deforestation, the illegal wildlife trade and promoting wildlife tourism. And it’s having an impact.
A recent check of 1,000 Nigerians conducted by Lagos- grounded request checks International set up that 88 percent are apprehensive of Wild Africa’s crusade, with 97 percent of people aged 10- 17 reporting that they flash back the crusade. also, 86 percent said they would no longer kill or consume because of literacy from the crusade, and 31 percent said they’ve stopped consuming bushmeat due to the crusade.
This kind of impact is the end of hookups between artists Trace, OASISONE, and Wild Africa, as each makes clear.
“Africans should watch about guarding wildlife. Wildlife and public premises produce a lot of jobs in Africa, similar as attracting excursionists from across the world. Let’s use music and trades, to cover our amazing wildlife” noted Focalistic, one of the early settlers of Amapiano andmulti-award-winning rapper, songster, tunesmith and global megastar.
“African artists are veritably important voices and can make the difference to raise mindfulness for better wildlife protection in Africa. Trace is proud to open its global network to host the Music for Wildlife shows that impeccably align with our values and enterprise,” says Olivier Laouchez,Co-founder and Administrative president of the Trace Group.
“Trace, one of the most important global broadcast media networks of African music and content, joins some of the most influential artists and voices in African music entertainment, in cooperation with one of the leading conservation dispatches organisations in the world, to inclusively advance their voices for Africa’s future, for its wildlife conservation. We’re thrilled to be part of this game- changing cooperation, both for the massive followership reach in guarding Africa’s wildlife, but also the unknown drive this will achieve for Africa’s amazing artists and music, to cult of millions around the globe,” says Jandre Louw, Author and CEO of OAS1SONE.
“We’re agitated to mate with Trace in the launch of Music for Wildlife across their varied and far- reaching channels. This collaboration allows us to work the power of music to connect with a mainland-wide and indeed global followership, turning up the volume on the issues that affect not only wildlife but the natural foundation on which mortal life depends,” says Peter Knights, Wild Africa CEO.
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